Over the years, IMA India has worked for some of the most prominent business corporations – present in India or looking to enter – providing research and advisory inputs on a wide range of issues and sectors. In many instances, IMA India's inputs have directly helped to drive corporate strategy, while in others our role has been to open up a vista of new approaches and market opportunities. Combining conceptual clarity with in-depth and original research, IMA India offers innovative market propositions and operating insights for businesses in almost every sector. Roll your mouse over the following icons to view brief descriptions of some recent research projects.

To help a large infrastructure investor determine the feasibility of building a multi-purpose sea port in India, IMA carried out a ground-up cargo traffic forecasting exercise that projected 20-year volumes for major commodities and cargo types. The study evaluated competition and supply-demand dynamics on the west coast to arrive at specific net opportunity estimates for the client. It also examined allied revenue-generating opportunities at the port site, which could be complementary to the main port operations. Based on IMA's report, the client initiated dialogue with major financiers and port operators across the world. In one of the first-of-its-kind studies, IMA India carried out a assessment of the feasible market potential of solar energy solutions in rural India for a major solar energy company. Unlike conventional studies that are typically restricted to power demand-supply analysis, our study developed a unique feasibility determining model for solar solutions in specific. It not only computed the true cost of conventional power, but also took into account factors such as remoteness of villages, their population and power requirements, and the lifetime costs involved with solar solutions. The study also developed an effective commercial model that could overcome the problems of current revenue and subsidy systems. The client took this proposition to the Government, positioning it as a completely fresh approach to promoting solar energy in India. Many businesses believe that future growth will stem from tier 2 and tier 3 Indian cities, whose consumer markets are growing rapidly. But for knowledge-intensive businesses, perhaps the biggest determinant of expansion is the availability of high quality talent. IMA India developed a customised Location Attractiveness Index for a major IT services company that evaluated key tier 2 cities on a host of critical parameters including availability and cost of manpower, operating and infrastructure parameters, and quality of life parameters (that determine a city's ability to retain talent or attract migrants from other locations). The methodology enabled quantitative analysis that helped in making objective cross-city comparisons and hence, in taking an informed locational decision. Using its rigorous derived demand estimation model, IMA India carried out a study to forecast the demand for PET in India over a 3 and 5 year horizon for a major petrochemicals player. The study evaluated all user industries of PET and forecasted their PET consumption based on estimates of their overall growth, their technology mix (in terms of PET versus non-PET usage) and built alternate scenarios to account for possible variations. Importantly, the study also looked at potential PET users based on the material's growing popularity in India and across the world. The end output comprised a series of scenario-based PET demand forecasts, in aggregate and by industry. For a major biotech company, IMA India carried out an R&D opportunity assessment in plant and animal sciences in India. The study aimed to identify specific business opportunities for the client in these areas by examining technological need gaps, evaluating practically every known organisation engaged in R&D in these areas. This included the large Government-owed network of laboratories and institutions, private sector players as well as non-Government organisations. Considerable expert interviews were undertaken within the scientific and biotech community, to go beyond projects and technologies reported in the public domain. IMA's report enabled two landmark deals for the client subsequently. For a foreign bank looking to exponentially raise its presence in India, IMA India carried out a methodical and focussed competitor and market analysis exercise. Using a highly intense primary research effort, IMA India analysed the strategies, plans and outlook of other major foreign banks in India, in the overall context of India's banking sector. The objective was to enable the client to develop a unique proposition for the Indian market that would help it differentiate itself from its MNC (and other) competitors. The study resulted in the client making a major investment in an allied segment of the Indian banking and financial services sector.