About IMA
IMA is a niche economic, business and market research firm that provides insights and analysis to top management audiences in India through multiple channels. For over two decades, IMA’s research and opinion has informed the perspectives of investors, industry and government. IMA is the country’s largest peer group platform for top functional executives, comprising more than 2,500 Indian and global business/functional heads from over 1,500 member companies.
IMA Analysis & Opinion Papersmore
Ongoing updates on critical business issues for peer group members
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Marketing-Led Business Strategy
Monday July 25, 2022
Soothe Healthcare, a female hygiene products company, took on the might of two established MNCs in a highly competitive market a few years ago. With careful positioning to target the right customer segment and a concerted strategy to build a distribution network in tier 2 and 3 cities, the company has today established itself as a credible player. At a recent CMO Forum session, its founder, Sahil Dharia, explained his company’s strategy across all aspects of the spectrum - from pricing and positioning to manufacturing and distribution. His experience offers valuable learnings in marketing and product management. The attached paper explains.
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The Operating Environment Assessment Paper June 2022
Friday July 08, 2022
Economic growth slowed in the Jan-Mar quarter of FY22, pulled down by the Omicron wave, the fallout of the Russia-Ukraine war and last year's base effect. Although most lead indicators are currently healthy and forecasts of a normal monsoon are encouraging, the fact remains, there are clear signs of consumer demand faltering due to inflationary pressures. Interest rates will continue to move up over FY23 further impacting consumption and investment demand and growth is likely to slow to 6.5-7% from 8.7% last year.
Published Researchmore
In-depth reports and benchmarking studies on thematic and functional issues preferentially priced for members
The 2021 Executive and Board Remuneration Report
IMA India’s 2021 Executive and Board Remuneration Report presents an analysis of compensation trends amongst 25,583 executive and non-executive Directors on the Boards of 2,190 India-listed companies and 708 unlisted companies.
IMA India’s FY22 Attrition Benchmarking Study
IMA India’s FY22 Attrition Benchmarking Study aims to assess trends in attrition, by function, level of management and gender across companies. Over 70 organisations across a wide gamut of industries and of varying size and ownership participated in a survey on these issues, conducted in September-October 2021.
The FY22 Salary Increments Benchmarking Study
The FY22 Salary Increments Benchmarking Study report aims to assess trends in salary increments and budgets across levels of management and function across companies.
The 2020 Executive and Board Remuneration Report
The 2020 Executive and Board Remuneration Report analyses compensation trends for Directors on the Boards of listed and unlisted companies in India.
Upcoming Sessions More
Speaker and panel led forum sessions on economy and politics, industry and management
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The Future of (data-driven) Marketing
Neeraj Pratap
Webinar,
Wednesday March 16, 2022 5:30 PM to 6:45 PM
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Politics, Policy and Reforms: Outlook to 2024
R Jagannathan
Webinar,
Tuesday March 15, 2022 9:00 AM to 10:15 AM
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CFO Agenda 2022: Addressing Priorities and Pain Points - Services
Group Discussion
Webinar,
Thursday March 3, 2022 5:00 PM to 6:30 PM
Recent Forum Sessions More
Speaker and panel led forum sessions on economy and politics, industry and management
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Cybersecurity Gameplan for CFOs
Jaspreet Singh
Mumbai,
Thursday July 7, 2022 8:30 AM to 10:00 AM
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Strategic HR: Stepping Up the Game
Krish Shankar , Vikram Tandon
Mumbai,
Wednesday July 6, 2022 7:00 PM to 8:30 PM
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India Macroeconomic Update: Growth and Policy Outlook
Soumya Kanti Ghosh
Mumbai,
Wednesday July 6, 2022 8:30 AM to 10:00 AM
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Marketing-Led Business Strategy
Sahil Dharia
Mumbai,
Tuesday July 5, 2022 7:00 PM to 8:30 PM
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