About IMA

IMA is a niche economic, business and market research firm that provides insights and analysis to top management audiences in India through multiple channels. For over two decades, IMA’s research and opinion has informed the perspectives of investors, industry and government. IMA is the country’s largest peer group platform for top functional executives, comprising more than 2,500 Indian and global business/functional heads from over 1,500 member companies.

 

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IMA Opinions

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Ongoing updates on critical business issues for peer group members

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    What Indian Weddings Reveal About the Evolving Consumer

    Friday February 14, 2025

    We often think of Indian weddings as the most traditional of social events, steeped in age-old rituals and elaborate ceremonies. However, a closer look reveals that they serve as a powerful lens to understand broader socio-economic shifts shaping the country. With the youngest of the Millennials and the oldest Gen Zs now of marriageable age, the wedding industry reflects evolving consumer preferences that go beyond mere expenditure, touching aspects such as financial independence, personalisation, sustainability and the influence of digital trends.

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    Executive Briefings Politics & Economy: Deep-Seek

    Wednesday February 12, 2025

    DeepSeek is claimed to have been trained at a cost of approximately $6 million, significantly less than the $100 million for models like OpenAI's GPT-4. It appears to achieve similar performance with less advanced chips, challenging the notion that only the most expensive hardware is essential for cutting-edge AI