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About IMA

IMA is a niche economic, business and market research firm that provides insights and analysis to top management audiences in India through multiple channels. For over two decades, IMA’s research and opinion has informed the perspectives of investors, industry and government. IMA is the country’s largest peer group platform for top functional executives, comprising more than 2,500 Indian and global business/functional heads from over 1,500 member companies.

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Executive Briefings Business & Management: Adapting Brands

Friday May 03, 2024

We had previously written a piece on how careful one may need to be, in tweaking heritage brands. Based on client requests, we have done one on how some successful adaptions have taken place. I hope you find it in order.

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Executive Briefings Business & Management: Brands & Customers

Monday April 29, 2024

Heritage brands command a premium in the market place but are also constraining, in the sense that they may not be able to target a new emerging customers segment.

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Upcoming Sessions More

Speaker and panel led forum sessions on economy and politics, industry and management

UNSCRAMBLING UNICORNS: MOGLIXâ€™S SUCCESS STORY

Rahul Garg

Bangalore,

Wednesday January 11, 2023 8:30 AM to 10:00 AM

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Will you attend? yes maybe No
The Future of (data-driven) Marketing

Neeraj Pratap

Webinar,

Wednesday March 16, 2022 5:30 PM to 6:45 PM

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Politics, Policy and Reforms: Outlook to 2024

R Jagannathan

Webinar,

Tuesday March 15, 2022 9:00 AM to 10:15 AM

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