About The Event

IMA is hosting a special in-person workshop on the ‘Art of Storytelling’ across Delhi Mumbai, and Bangalore.

This hands-on workshop, led by renowned storyteller Ameen Haque, Founder of Storywallahs, is tailor-made for CXOs navigating the complexities of today's business environment. Gain mastery in crafting compelling narratives that resonate with stakeholders, learn effective communication of vision and strategy, and draw inspiration from real-world examples of CXOs leveraging storytelling for strategic advantage.


Mumbai: 18th April: Jio Convention Centre, BKC

Who Should Attend

CEOs, COOs, CFOs, CIOs, CTOs, CMOs, Strategy Heads, Digital Transformation Leaders, General Managers and Senior Directors responsible for shaping and communicating their company's vision and strategy.

Workshop Objectives

• Craft and deliver narratives that captivate key stakeholders

• Techniques to communicate vision, strategy, and leadership through storytelling

• Insights from successful CXOs using storytelling for strategic advantage

• Refine your skills through interactive exercises and feedback

• Expertise in developing a story bank for instant impact

Event Speaker


Ameen Haque

Storyteller, Pitch Consultant and

Ameen Haque, Founder of Storywallahs, is a seasoned storyteller, blending the roles of a student, practitioner, and teacher. Formerly a Vice President at Ogilvy & Mather, Ameen has over 20 years of experience in advertising, marketing, consulting and theatre.

He is a sought-after advisor for CEOs, change makers, and business leaders worldwide. His storytelling journey, rooted in a background of business administration and advertising & media planning from MICA, was cultivated while crafting campaigns for renowned brands and assisting start-up founders in raising funds.

Event Flow

Networking Lunch: 1:00pm to 2:00pm

Workshop Modules: 2:00pm to 5:30pm

High Tea and close: 5:30pm onwards

Agenda: Mastering the Art of CXO Storytelling

Module 1: Why Learn Storytelling

• Understanding that in business, storytelling is a crucial skill.
• Acknowledging that effective storytelling is a key aspect of successful business endeavours.
• Recognising storytelling as one of the top 5 leadership skills for the next 25 years.

Module 2: How to Prepare Your Elevator Pitches

• Navigating the world of information overload and shrinking attention spans.
• Developing the ability to convey substantial ideas in concise, impactful ways.
• Building the skill to create compelling elevator pitches in a fast-paced business environment.

Module 3: Telling Stories Using Numbers and Data

• Emphasising the synergy between stories and data in successful business narratives.
• Learning techniques to integrate numbers into narratives without overwhelming the audience.
• Connecting the dots between data points to communicate a powerful and engaging story.

Module 4: Great Ways to Begin a Story

• Recognising the importance of captivating beginnings in various communication formats.
• Exploring effective ways to start stories, emails, townhalls, speeches and TED talks.
• Understanding that a strong start is pivotal for audience engagement.

Module 5: Build Your Own Story Bank

• Exploring the concept of a personal story bank for leaders.
• Identifying the three key types of stories: personal, organisational, and from life.
• Learning how to find, craft and deposit stories into your bank for impactful storytelling.

Module 6: Presence

• Understanding the significance of personal presence in leadership.
• Leveraging physical presence, body language and voice to influence and energise others.
• Developing awareness, including listening skills and emotional intelligence to make a positive impact.

Module 7: Stories Leaders Tell

• Providing examples of effective stories for various business situations.
• Empowering individuals with a repertoire of stories suitable for diverse leadership scenarios.
• Offering guidance on choosing the right narrative for specific leadership challenges.

Each module is designed to enhance your storytelling prowess and elevate your leadership.


For Members
INR 20,000*/ per participant

Preferential fee for companies that are members of IMA’s peer group forums.

Limited Seats
For Guests
INR 25,000* / per participant

The non-member fee applicable (per person).

Limited Seats

The fees quoted above do not include government taxes which will be charged extra.
Bulk discount of 10% in case of 3 or more participants. GST extra

Register Now


Each attendant will get lifetime access to conclusion summaries of each module as well as video recordings.


Each attendant will receive a learning certificate by IMA upon completion of the workshop.


Our Address

(Corporate Office) 107, Time Square, 1st Floor, Sushant Lok - I, Block B, Gurgaon - 122002 INDIA

Call Us

Nita George- 9845024996