IMA Analysismore

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    Ashish Chopra: Secrets In Viral Video Marketing

    By 2020, India’s 400-million strong internet user base is set to grow to 730 million and the smartphone user base to 702 million.

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    Artificial Intelligence in Brand Strategy

    The tools of artificial intelligence (AI) are evolving rapidly and, in several aspects, have begun to surpass humans.

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    A Mixed Picture

    For now, world growth is strong, led by a resurgent America. However, the upward cycle may begin to turn with a host of risks starting to play out.

IMA India Research ReportsMore

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    IMA India's Published Reports

    IMA India’s 2018-19 Finance Department Performance Benchmarks are designed to provide a baseline against which organisations can measure themselves on a variety of efficiency and effectiveness parameters.