IMA India Research Reports

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The 2020 Digital Marketing Benchmarks Report

IMA's India Digital Marketing (DM) Benchmarks Report provides detailed process data and metrics obtained from 120 India-based organisations across sectors and industry types. The metrics relate to practices around: resource allocation to Digital Marketing, headcount, budgets, ROIs, outsourcing, and skill gaps. Selectively, comparisons have been provided with the 2015 edition of this exercise to demonstrate what has changed and what has not.

Price: Rs. 50,000

For members of IMA’s CMO Forum: Rs. 20,000

For members of IMA’s CEO, CHRO and CFO Forums: Rs. 35,000

18% GST will be levied additionally.


If your company participated in the data collection exercise and responded to IMAs questionnaire in full, you would be entitled to a special price of Rs 12,000 + taxes for this report. To check if your company participated and to avail of the special price, please write to us.

2020 Accounts Closing Benchmarks Report

IMA's 2020 Accounts Closing Benchmarks Report seeks to assess the practices of Finance departments around the accounts closing process in India. The benchmarks have been developed from detailed process data and metrics obtained from 125 India-based organisations across sectors and industry types. The study covers metrics related to practices around staffing, processes, timelines, costs, technology, as well as implementation with respect to the accounts closing activity.

Price: Rs. 50,000

For members of IMA’s CFO Forum: Rs. 20,000

For members of IMA’s CEO, CHRO and CMO Forums: Rs. 35,000

18% GST will be levied additionally.


If your company participated in the data collection exercise and responded to IMAs questionnaire in full, you would be entitled to a special price of Rs 12,000 + taxes for this report. To check if your company participated and to avail of the special price, please write to us.

Covid 19 Impact on Compensation and Hiring

IMA’s Covid-19 Impact on Compensation and Hiring Pulse Survey seeks to assess the impact of the Covid-19 crisis on compensation practices and hiring outlook. The findings are based on inputs collected from 325 organisations across sectors and industry types. The data, collected in May 2020, is collated to provide a balanced perspective on the actions companies have taken or are planning to take in response to the pandemic. Findings are reported at the aggregate level but are also segmented by industry sector, by ownership, by size of business, and by essentiality of service. The analysis also distinguishes between companies following different financial years as this has an important bearing on hiring and compensation decisions.

Price: Rs. 20,000

Price for members of IMA's Forums: Rs. 7,500

18% GST will be levied additionally.

The 2019 Executive and Board Remuneration Report

The 2019 edition of IMA India’s Executive & Board Remuneration Report provides an analysis of compensation trends over 5 years (FY15 to FY19) in close to 2,000 companies in India. It draws equal representation from listed and unlisted firms, and covers private sector and PSU companies across the large, mid and small-cap segments. Vastly greater in scope and ambition than the first edition, this report provides detailed pay data for Executive and Non-Executive Chairmen, CEOs, CFOs, Executive Directors, Company Secretaries and Non-Executive Directors (NEDs). Detailed data cuts are offered by sector (over 20 industries are covered), and by company age, ownership, revenue and market capitalisation. Also presented is data on gender gaps in representation and pay, and governance metrics, including Board size and composition, number of NEDs and Independent Directors, and number of Board meetings held each year.

Price: Rs. 120,000

Price for members of IMA's Forums: Rs. 75,000

18% GST will be levied additionally.

The 2019 Diversity and Inclusion Benchmarks Report

IMA India’s 2019 Diversity and Inclusion Benchmarks provides actionable yardsticks for companies to measure themselves on diversity-related metrics and parameters. It is based on data collected from 300 companies across sectors through a detailed questionnaire covering diversity budgets, structure, policies, promotional measures, success metrics and impact assessment.

Price: Rs. 70,000

Price for members of IMA's Forums: Rs. 45,000

18% GST will be levied additionally.

India’s Agriculture Sector:  Opportunities and Challenges

Agriculture is an area of huge importance to the economy as a whole, but it also represents major possibilities for business. This report takes a deep-dive into the Indian farm sector in all its facets - from the input side to credit and insurance and market linkages. What are the key constraints and challenges? Where is growth taking place, and how can it be improved? What is the outlook for policy reforms, and what are the emerging opportunities for corporates? Extensively researched, the report will serve as both a strategic guide for business and an invaluable reference tool. 

Price: Rs. 130,000

Price for members of IMA's Forums: Rs. 85,000

18% GST will be levied additionally.

India’s Agriculture Sector: An Analytical Assessment

An abridged version of IMA’s comprehensive study on the Indian agriculture sector, this report serves as a decision-making guide for businesses seeking to understand and operate in this vital area. The farm sector presents huge opportunities, and this study looks at all of its facets - from the input side to credit and insurance and market linkages. What are the key constraints and challenges? Where is growth taking place, and how can it be improved? What is the outlook for policy reforms, and what are the emerging opportunities for corporates? Extensively researched, the report will serve as both a strategic guide for business and an invaluable reference tool. 

Price: Rs. 60,000

Price for members of IMA's Forums: Rs. 35,000

18% GST will be levied additionally.

The 2018-19 CXO Compensation Survey

IMA’s 2018-19 CXO Compensation Survey provides benchmark-setting data and insights on trends in compensation, and other practices related to managing the C-Suite. It is based on a rigorous methodology, refined over two decades. The results and analysis are extremely current, and includes FY20 projections on key parameters. Over 165 CXOs from our CEO, CFO, CHRO and CMO Forums responded to a detailed questionnaire, and the data was validated through robust in-house checking. The focus of this year’s survey is exclusively on the top-management level, providing deep insights on HR practices relevant to the C-Suite. In addition to the overall results, cuts by segment, sector, size and ownership are provided on key indices.

Price: Rs. 60,000

Price for members of IMA's Forums: Rs. 35,000

18% GST will be levied additionally.

Finance Department Benchmarks

IMA India’s Finance Department Benchmarks are designed to provide a baseline against which organisations can measure themselves on a variety of efficiency and effectiveness parameters. More than 240 CFOs from large, medium, and small companies across the manufacturing and services space responded to a detailed questionnaire covering areas such as costs, staff, volume of work, organisation structure, finance automation, and outsourcing and insourcing trends.

Price: Rs. 60,000

Price for members of IMA's Forums: Rs. 35,000

18% GST will be levied additionally.

The 2018 Executive & Board Remuneration Report 

Covering a 5-year period from FY13 to FY18, IMA India’s 2018 Executive & Board Remuneration Report presents a summary and analysis of compensation trends in 248 publicly-listed companies in India. It draws representation from both private sector and PSU firms, across the BSE 100, Mid-cap and Small-cap segments. The report provides detailed pay data for Executive and Non-Executive Chairmen, CEOs/MDs, CFOs, Whole-time Directors, Company Secretaries and Non-Executive Directors (NEDs). Data cuts are offered for each type of executive/NED, by sector, ownership (foreign versus Indian), revenue, net profit, and market capitalisation. Also presented is data on gender gaps in representation and pay, and governance metrics, including Board size and composition, number of NEDs and number of Board meetings held each year.

Price: Rs. 60,000

Price for members of IMA's Forums: Rs. 35,000

18% GST will be levied additionally.

The India Employment Report 2017

IMA's India Employment Report analyses national and state-level trends in talent pool and employment patterns by industry sectors, gender and location (rural vis-à-vis urban areas). The report is based on a minute analysis of four of the largest databases in the country - Employment and Unemployment Surveys conducted by the National Sample Survey Organisation for the years 2004-05 and 2011-12, Employment-Unemployment Surveys conducted by the Labour Bureau in 2015-16, Census of India for 2001 and 2011, Economic Census of India, 2013-14. The report also estimates employment demand for 2021.

Price: Rs. 35,000

Price for members of IMA's Forums: Rs. 20,000

18% GST will be levied additionally.

Diversity Underlying Unity: IMA India's Study on India's States 2018

India's overall growth on economic parameters and progress in social parameters are the combined effect of the divergent performances of its states. Based on exhaustive research, interviews with state administrations and our own members with deep investments across the country, the report dissects the comparative performance of the states on parameters such as macroeconomic performance, economic and social infrastructure readiness, education, employment and consumption scenarios, industrial investments, political stability and governance and reforms performance. It identifies the advanced and laggard states of each parameter as well as those which are ready to break into a higher growth  trajectory. Apart from theme-based comparison, the report includes a data-based annexure that encapsulates the current status of progress of each state.

Price: Rs. 75,000

Price for members of IMA's Forums: Rs. 40,000

18% GST will be levied additionally.

The India Consumption Report 2016

Consumption expenditure has followed varying growth trajectories across states as growth drivers have evolved differently in different regions. The India Consumption Report provides strategic insights as well as detailed consumpton mapping at the country and state levels - segregated by urban and rural areas - as well for the top 100 districts in each product category.Based on analysis of unit level consumption expenditure data from surveys conducted by National Sample Survey Organisation (for the years 2004-05 and 2011-12) and various rounds of Census data, the report helps in tracking the changing consumption patterns, understanding drivers that impact consumer choice, identifying markets with the biggest potential and in spotting the geographies where the next big opportunities might emerge.

Price: Rs. 50,000

Price for members of IMA's Forums: Rs. 30,000

18% GST will be levied additionally.