IMA Analysis
Browse through IMA India’s extensive library of research-based papers, conclusions papers, monthly and quarterly updates, and opinion pieces on the macro-economy, politics and policy-making, geo-politics, and business strategy and operations
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Ashish Chopra: Secrets In Viral Video Marketing
Monday February 4, 2019
By 2020, India’s 400-million strong internet user base is set to grow to 730 million and the smartphone user base to 702 million. -
Artificial Intelligence in Brand Strategy
Monday January 21, 2019
The tools of artificial intelligence (AI) are evolving rapidly and, in several aspects, have begun to surpass humans. -
A Mixed Picture
Monday November 5, 2018
For now, world growth is strong, led by a resurgent America. However, the upward cycle may begin to turn with a host of risks starting to play out. -
The Employment Conundrum.
Wednesday October 24, 2018
In recent months, there has been considerable debate over the issues of 'jobless growth’ and ‘rising unemployment' which seem to originate -
Depression at Work
Wednesday October 24, 2018
Physical and emotional stress within the corporate workplace has become increasingly common. Although recognition of the phenomenon is growing the fact remains that employees often hesitate to report such sympt -
Currency Turmoil
Friday August 31, 2018
Despite reasonably good macroeconomic conditions, India’s currency has declined by over 10% since the start of 2018. The reasons for this, as we have argued in recent briefings, stem largely from global consi -
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Federal India: A Competitive Assessment of India’s States
Monday January 1, 2018
The IMA study of state-level trends in income, consumption, investment, and employment reveals significant - and business-relevant - variations across India’s regions -
Uday: A Federalist Success Story
Tuesday December 19, 2017
Power distribution has been shoddily managed over the last 30 years in almost every state of the Indian Union and being a state subject there is little the central Government can do directly... -
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Post Retirement
Tuesday July 11, 2017
For those that have worked in the corporate world, retirement can come with challenges. Many look to remain involved in a professional capacity, while others engage in travel or photography. But perhaps the nic -
The Road Ahead with GST
Thursday July 6, 2017
The switchover to the GST on July 1 will be a crucial test for the administration. The new tax is expected to bring in substantial revenue benefits to the government, lower prices for consumers through the elim -
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The Banking Regulation Ordinance
Thursday May 25, 2017
A difficult journey...will finally start -
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In Pursuit of Happiness At Work
Tuesday June 23, 2015
In conversation with NS Rajan, Member of the Group Executive Council and Group CHRO, Tata Sons, June 2015 at The India CHRO Forum in Mumbai -
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The Business Confidence and Performance Survey: Q4 2015-16
Monday March 30, 2015
A summary of the results from IMA's January 2016 quarterly Business Confidence and Performance Index (BCPI) survey -
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The Business Confidence and Performance Survey: Q3 - 2014-15
Monday December 1, 2014
A summary of the results from IMA's October 2014 quarterly Business Confidence and Performance Index BCPI survey -
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